What Ads Say Essay -- essays research papers

Effective Writing Muthyala What Ads Say/What We Remember   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"After all, advertisements are purely functional things, and therefore the criterion is their success as advertisements and not as works of art.† - H.R.H. the Duke of Edinburgh   Ã‚  Ã‚  Ã‚  Ã‚  Well, yes. Although recognizable works of art are commonly used in advertisements, the ads themselves will most likely never end up in the louver. With both of those mediums, though, you will notice that an individual’s retention level will be remarkably similar. Most people could identify Whistler’s Mother, although they could not cite any gender inequality issues concerning the painting. Similarly, people could remember that people say â€Å"Wazzuuup!† in Budweiser commercials even if they did not know who was saying it to whom, or how often. The strength of ads like these, then, is the staying power of any or all aspects of their message, no matter how much it has to do with the actual product. Example: ‘Hey man, what do you think of Budweiser beer?’ ‘WAZZUUUP!’ This makes absolutely no sense, but it would be a surprisingly common response, based solely on the public’s retention of the advertisement. No matt er what methods or messages an ad uses to promote it’s product, what people remember from it is very arbitrary.   Ã‚  Ã‚  Ã‚  Ã‚  In the Ben Sherman ad, three men and a woman are enjoying a picnic. There seems, however, to be no interaction at all between the men and the woman. The guys Lively 2 are interested in everything but the woman, and are spaced out around the blanket at a good distance from her, not even looking in her direction. The two in the back seem to be having some sort of exchange judging from their expressions, and the third is simply gazing off into the fire. There is food at the picnic, but so far no one is eating, they are just drinking. There is a definite difference in alcoholic preference, though, as the three men are enjoying bottles of beer, and the woman has chosen champagne. There is no need to go into the inherent maleness of beer, so the woman is being classy and feminine by opting for the bubbly. So, while being ignored by the men and drinking her champagne, the woman uses the fiery environment to cook. As Susan Bordo said in her essay â€Å"Hunger as Ideology†, â€Å"Despite the increasing participation of women of all ages a... ...e aggression, Lively 4 female submission, and physical beauty are intrinsic to great lovemaking. The assumption that all these go hand in hand disqualifies a very large portion of the ad’s potential clients. Despite the qualities of this ad that would disgust a lot of people, ten pages after you read it you would be more likely to simply remember that ‘It was about sex and it turned me on’. The way the ad plays on its strengths – the overwhelming popularity of sex – assists the reader in forgetting, or overlooking completely, it’s weaknesses.   Ã‚  Ã‚  Ã‚  Ã‚  Beyond the obvious messages in most advertising, it is important to pay attention to the aspects of the ad that stick out, the parts that you will be repeating to yourself for the next couple of days and you will not know why. There is so much emphasis on the catchy parts of ads that whatever gender or culture bias they may contain gets covered up and forgotten. An ad may be the most unique, creative piece of unbiased work ever created, but if it is not remembered, then it is a failure. Only when society starts remembering the good things about ads will the message of them take precedence over the catchiness.

Role Model: Bill Cosby

Role Model Review: Bill Cosby My observation is based on the biography of Dr. Bill Cosby. Cosby has been a great example of what a father and leader in the community is all about with regards to the Christian worldview. Even in his hay days, in the mid-60’s, as a standup comic he was regarded as a PG comic because his material was clean of profanity and focused more on his personal life and experiences as a father. In 1965 he released comic albums that garnered him six Grammy Awards. His work was highly respected and he eventually ended up on television, becoming a successful actor as well. Knowing the importance of education, the former high school dropout/ G. E. D. recipient, returned to school after serving in the US Navy and obtained a degree from Temple University. He later earned a Masters/ PhD. in Education from the University of Massachusetts. Wanting to bring the focus of children and education to television, Dr. Cosby became involved with the PBS series â€Å"The Electric Company† and created the cartoon series â€Å"Fat Albert and the Cosby Kids. † Both shows focused on the value of education for children and young adults. He produced and starred in one of the most popular and successful television sitcoms in the 1980’s â€Å"The Cosby Show. † It was the first television show to portray an upper middle class African American family. â€Å"The Cosby show drew audiences with its warm humor and believable (family) situations. Dr. Heathcliff Huxtable became one of the most popular dads in television history. He also served as a parental figure to his young co-stars on set. † (â€Å"Bill Cosby biography,† 2011). An advocate for education, Bill continues to support universities, donating to Spellman College, in Atlanta, and huge amounts of money to various charities across the U. S. He continues to teach kids through television with the children’s cartoon series â€Å"Little Bill. † Dr. Cosby is passionate about creating positive family values in America. â€Å"In 2004 Cosby roiled the racial waters when he blasted the pathology of Black families at an NAACP dinner in Washington, D. C. The iconic comedian stunned the nation with a bitter diatribe against low-income African-American families. Come on People, 2007, (a book discussing his outburst in 2004) has replaced Cosby’s vitriolic speechifying with firm but loving essays that urge Blacks to eschew their pathological embrace of victimization and despair. (Washington, Laura, 2007). Cosby’s view on ethics, family value, knowledge and reality express that he supports a Christian Worldview. My family watched â€Å"The Cosby Show† and although it was entertaining, it also taught family values and how to handle conflict and disagreement between siblings and parents. While relig ion wasn’t stressed on the show, the family often attended church services and spoke of family traditions, ethics and right versus wrong according to Christian views. â€Å"I have no problem with Jesus or God. I have a problem with people sitting there and saying that Jesus and God will find the way. I have a problem with Christian men who won’t dress up and go down and confront the drug dealers. † (Schwartzman, Paul, 2006). Bill Cosby is a comedic legend, a movie star, an educator and positive role model. His wholesome family image has even garnered him the title â€Å"Americas Dad. † References 1. (2001). Bill Cosby biography. (2011). [Print Photo]. Retrieved from www. biography. com/people/bill-cosby9258468. 2. Washington, Laura S. (2007). Come on People! Bill Cosby is right. These Times, 31 (12), 17. 3. Schwartzman, Paul. (2006, May 17). Cosby scolds idle churchgoers. The Washington Post.

Life is a Highway - 1064 Words

Noelle Dr. English ENC 102 T/Th 10 September 2013 Life is a Highway Life is a series of crossroads and decisions that ultimately draw the map of our journey. It is the big decisions, however, that we later recall and reflect on the most, because those decisions have made the biggest impact on our lives. When we read Robert Frost’s poem The Road Not Taken, we are confronted with the travelers’ difficulty in making an important decision, his chosen path, and ultimate outcome. Four years ago, I was living in Ft. Myers,†¦show more content†¦I also felt this way, telling myself I could always move back if things didn’t work out. I told my friends, and my father, that I would be back often to visit, but even visits become few and far between. Two years after I moved, my father passed away. After his funeral, I never looked back and have not returned to Ft. Myers†¦life moving us forward. The traveler’s decision is made, and he projects that when he is older, he will look back on his decision with reflection as demonstrated in the verse: â€Å"I shall be telling this with a sigh/Somewhere ages and ages hence† (Frost line 16-17). I interpret the â€Å"sigh† as one of relief that he made the right decision. The lines: â€Å"I took the one less traveled by/And that has made all the difference.† (Frost line 19-20) imply the traveler took the more difficult, unknown road. It was the road â€Å"less traveled†, the road â€Å"no step had trodden black† (Frost line 12), meaning few people decide to take the harder road to get to the next stop on the journey. It was the courageous choice. Taking this road was the right decision for him. I could have stayed in Ft. Myers in my comfort zone, but I took a leap of faith and switched paths. Has my decision to move to Ormond Beach made all the difference? 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